Photo Source: Selectism
So, the fashion world woke to the news (i.e. rumour) that, Yves Saint Laurent is now to be Saint Laurent Paris. As a 'tribute' to the late Saint Laurent, however not everyone was/is on board with this change (myself included).
I know, I know, change is the only constant thing in life...blah blah blah. And it's a fitting tribute but it doesn't just work so well for me. Personally. And for so many other people. How does one go from YSL to SLP? And though I actually like the name Saint Laurent Paris (said in my best Parisian accent), I can't understand or reason why they'd decide to change it in the first place. Can you?
There has been talks about the new name being a tribute, then some say it's to mark the movement of the brand into a 'new era' and so much more but I still don't understand it.
I don't understand the whole tribute ideology, you'd think that the biggest tribute, would be to allow YSL (the brand started by Laurent himself) live as it is? or is that just me? And as for entering this so called 'new era', a name change isn't necessary as such, a brand enters a new era every time a new creative director is appointed, you don't see name changes then; with every 'new era'...
Just imagine if Sarah Burton changed the McQueen name or if Lagerfeld changed Chanel because it's a new era?
[The only other reason for this (that I can think of at the moment) is Yves, himself requested it. Which is a possibility]
What do you think about Yves Saint Laurent becoming Saint Laurent Paris?