Google and Ivyrevel’s Data dress

From the Muslim ban, use of alternative facts to many alleged embarrassing phone calls with world leaders, US President, Donald Trump, has provided comedians and journalists with ample material. So its no surprise that politics is expected to be a huge talking point during the upcoming New York Fashion Week (which kicks off in New York Feb 9).

Already the Council of Fashion Designers of America (CFDA) has announced a campaign, spearheaded by Tracy Reese, to support Planned Parenthood. During the New York shows 43 designers including Prabal Gurung will be spotting Planned Parenthood pins on their final walk. Beyond the politics, NYFW is expected to be somewhat different this season –as Phillip Plein makes a move to New York and both Raf Simons and Jonathan Saunders make their debuts at Calvin Klein and Diane von Furstenberg respectively.

An Image of the Design Sketch of Ivyrevel's Data Dress

Featured Image: Data Dress sketch via Ivyrevel

Also getting involved with firsts are Google and Ivyrevel, Sweden online only fashion brand, who have created a data dress. Combining fashion and technology, the data dress (which won’t be officially released for some time) allows for customisation using data technology and a mobile phone. “It’s such an exiting moment,” Ivyrevel co-founder, Aleksandar Subosic, said describing the new product. “The Data Dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives.”

With growing concerns over cyber security, it will be interesting to see how consumers receive Ivyrevel’s Data Dress (once it launches later in the year).