Lost in Talent

Road to Eurosonic: ONUKA’s transformation

How does style help convey messages you want to get across through music?
I think that audio and visual sides are so close, especially nowadays. They depend from each other and create some symbiosis together. Sometimes music can deepen image and vice versa.

The image of ONUKA was created by Patoka Studio headed by Lesia Patoka and ERTEQOOB headed by Andrei Krupchinskiy. They are responsible for clothing, accessories, image, hairstyle, makeup and visual image in general. They are my closest friends and supporters, without whom ONUKA would not be the same as it is now. Designer Lesia Patoka is a person that believed in me and inspired me to create a solo project. Now we create our costumes together. Let’s just say, the visual style of ONUKA is our creative collaboration under her strict guidance.

Continue reading to learn more about Onuka’s transformation from Nata…

Noteworthy: Changes within the fashion industry

An Image of British retail store, John Lewis

Outside the Oxford Street John Lewis store. Image via Retail Week

Stories and opinions from around the internet compiled by Lost in Talent on a bi-weekly basis.

Luke Leitch, style editor of 1843, examines social media’s role in the changing dynamic of the fashion industry. Read about how social media is changing fashion.

Experts and leaders in the field of fashion and sustainability, from Eco-Age’s Livia Firth to Bianca Alexander of Conscious Living TV, make their predictions of what will happen with ecofashion in 2017. See all their predictions via Ecouterre.

Does sustainability marketing work? Advertising Age examines.

In light of award season, The Fashion Law provides a lesson in luxury branding. Read more about haute couture on the red carpet.

As the number of British shoppers embracing online shopping increases, retailers prepare. With John Lewis announces cuts in employee bonuses to invest in better online infrastructure. Read more about the cuts and pressures the British retailer faces.

Road to Euronsonic: Coordinating with Anna Meredith

Continuing our discussion with artists on the Eurosonic bill, we speak with British composer and performer, Anna Meredith about expression in music and fashion.

How does style help convey messages you want to get across through music?
Fashion can definitely help convey the story of an artist and take the audience into a different kind of performance space, making the artist seem different to everyday. It’s not been a big part of my development as a musical voice. However, it’s more something I think about after when thinking about how we’ll perform as a band. It’s about creating unity and a look for the band that ties us together (at the moment we all wear black and gold) despite our differences. Continue reading as Anna Meredith discusses coordinating with her band and standing out…

Road to Euronsonic: Ursina takes more risks

An image of Zurich based singer/songwriter Ursina with her hair down and eyes closed.

For the second in our Eurosonic Noorderslag previews, Zurich based singer/songwriter, Ursina discusses how fashion has challenged her to further express herself and take more risks.

How does fashion help convey messages you want to get across through music?
I’m a very shy person. For example, leaving my hair down in the new press pictures I had to bear up but now I’m very happy that I did it. The title of my new album is “You Have My Heart”. One of the comprising messages is that you should not be afraid of being yourself and showing your emotions to the people you love – lovers, friends, family. It takes courage to do that. My way of conveying this message with fashion is to be braver and taking more risks with the things I wear on stage.
Continue reading to find more about how Ursina plays with fashion

LIVE: Fashion Expression on the Golden Globes’ red carpet

An image of a woman in a backless dress on the Golden Globe red carpet

Award Season is back with the Golden Globes this Sunday (8th). Alongside celebrating Hollywood’s efforts in film and television, there is a helping of expression which comes by way of the red carpet. So Sunday evening, whether you’ve got your fingers crossed for Tracee Ellis Ross, are looking forward to swooning over Ryan Gosling or want a list of film recommendations (courtesy the Golden Globe winner list), join us live (11pm GMT) on twitter; @lostintalent where we’ll be live tweeting the red carpet looks.

See more red carpet looks…

Road to Eurosonic: ADNA’s relationship with fashion

Road to Eurosonic: ADNA by Marcus Nyberg
ADNA photographed by Marcus Nyberg

Legal action by British fashion house, Burberry sees rapper Burberry Perry become The Good Perry. Tinie Tempah launches his clothing brand, What We Wear, at London Fashion Week Mens. Following their break up, Meek Mills mocks Nicki Minaj’s shoe choices. While the fashion and music symbiosis is undeniable, it isn’t often explicitly explored from the perspective of young or developing artists. So for our preview of Eurosonic Noorderslag, Groningen based festival that showcases some of music’s most promising artists, we ask artists about their relationship with fashion. The first in our series, Road to Eurosonic, is singer/songwriter, ADNA.

How does fashion help convey messages you want to get across with music?
A lot. For me, it’s been important to play around with clothes and fabrics to find a style that makes me feel comfortable in my own skin and confident in my musical expression. I feel like I need the dark surrounding: black transparent garments in different layers that have got a minimalistic feeling to it (I’m also a big fan of black scarfs). I want the main focus to be on the music, of course, and this way I can remove it from my own person and rather extend the darkness in the music -in a visual way. I guess one wants the style to, kind of, reflect what’s inside.

Continue Reading to learn how fashion influenced ADNA’s upcoming record…

Sibling & Casely-Hayford on technology’s influence in fashion

Thoughts around menswear illustrated by Thomas Giddings's photograph

Sibling ‘Zombie’ collection // Image by Thomas Giddings

Ahead of London Fashion Week Men (which begins Friday 6th), we reflect on comments from people in the fashion industry -Charlie Casely Hayford, Lou Stoppard and Cozette McCreery -around menswear.

Charlie Casely Hayford, a half of Casely-Hayford; a label he runs with his father, Joe, on influences: “My father’s ban computers from [our process of] producing influences; finding the source is important. Every single garment on the runway has been a conversation [between us, a lot of times on Whatsapp]. It means something to us.”

Lou Stoppard, editor at SHOWstudo, on Hood by Air: “Hood by Air is a movement. It relates to music, gender, sexuality, race…Hood by Air came at a time where people weren’t comfortable. Gucci is successful because you could be a Gucci girl without the Gucci. Hood by Air speaks to a group of people who want to be HBA kids. Brands not doing well aren’t engaged.”

Cozette McCreery, a third of London design label, Sibling on social media’s influence in business: “We show at London Collection Men because we have a longer social shelf life. LCM content stays [fresh] for about 8 hours while London Fashion week lasts about 3.”